By combining technology and social interaction, social media play a role in creating personal value for users. Since they enable the exchange of text, photos and videos, social media attract a large number of users whose communication is based on common interests. Thanks to their characteristics and reach, social media have become very popular in t...

By Dejan Tešić, Neda Tešić

Monitoring consumer satisfaction and loyalty represents one of the key decisions that serve to increase the company's competitiveness. One of the basic prerequisites for loyalty is consumer satisfaction, and the task of creating loyalty sometimes seems unattainable for a company. In this regard, to begin with, it is very important to develop metric...

By Dejan Tešić