11.09.2026.
Scientific article
ATTITUDE RESEARCH OF THE STUDENT POPULATION ABOUT SOCIAL MEDIA MARKETING
By combining technology and social interaction, social media play a role in creating personal value for users. Since they enable the exchange of text, photos and videos, social media attract a large number of users whose communication is based on common interests. Thanks to their characteristics and reach, social media have become very popular in t...
By Dejan Tešić, Neda Tešić