Industry 4.0 can be interpreted as a business discipline that has led to the automation and digitalization of business systems thanks to Internet of Тhings, Cyber Physical Systems, Cognitive computing, but also Cloud computing that is crucial to the continuous development of Industry 4.0, because Cloud-based technology connects and centralizes info...

By Mirjana Maksimović, Zvjezdana Gavrilović

Companies owning consumer databases provide successful performance on the market whose effects are measured by achievements of objectives of sales and profit. Collection and use of consumer data enable better determination of the target markets and understanding of consumer behavior. Field of computerized segmentation and defining target markets is...

By Zvjezdana Gavrilović, Mirjana Maksimović