Banks are primery focused on satisfying needs of clients. Nowdays the banks are faced with the anfair competition more than ever before. CRM (Customer Relationship Management) is a recent concept, which completely replaces the traditional approach to satisfying needs of bank clients, which have been individualized. The competitiveness in the bankin...

By Suzana Stevanović, Željko Vojinović, Sanja Živković

Banke u svom poslovanju su orijentisane prema svojim korisnicima. Da bi se izborile sa sve oštrijom i nelojalnom konkurencijom na tržištu, u fokusu se nameću potrebe njenih klijenata. CRM (Customer Relationship Managment) je koncept novijeg datuma, koji u potpunosti zamenjuje tradicionalni pristup, da bi se obezbedio viši kvali...

By Suzana Stevanović, Željko Vojinović, Sanja Živković