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Vol 19, No 38 (2025)

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Authors in this issue:

Ana Aleksić Mirić, Biljana Chroneos Krasavac, Biljana Kovačević, Biljana Srdić Gojković, Dejan Tešić, Jelena Poljašević, Jelena Stanojević, Katarina Božić, Katica Radosavljević, Mirela Mitrašević, Panagiotis Kontakos, Radomir Bodiroga, Sanja Popović, Vesna Rajić,

Published: 09.10.2025.

Contents

09.10.2025. Scientific article
USING AI TO VERIFY AND ANALYZE BENFORD'S LAW IN REAL DATA

Benford's law is a key tool for detecting irregularities and potential manipulations in numerical data sets. This law describes the probability of the appearance of the first digits in large sets of numerical values, which allows for the identification of anomalies and verification of authenticity in them. The subject of this paper is the applicati...

By VESNA RAJIĆ, JELENA STANOJEVIĆ

09.10.2025. Scientific article
LEADERSHIP IN A MULTIPOLAR WORLD: A COMPARATIVE ANALYSIS OF LEADERSHIP STYLES IN A MULTIPOLAR ENVIRONMENT

This paper explores leadership styles in a multipolar world, focusing on USA, Europe Russia, China, and India. The research highlights how leadership approaches are shaped by the cultural, political, and economic contexts of these regions. Despite fundamental differences, several universal leadership traits emerge as key factors in the global lands...

By BILJANA KOVAČEVIĆ, ANA ALEKSIĆ MIRIĆ, KATARINA BOŽIĆ

09.10.2025. Review
APPLICATION OF ARTIFICIAL INTELLIGENCE IN CLUSTER ANALYSIS FOR ENHANCING PRODUCTIVITY AND SUSTAINABILITY IN AGRICULTURAL PRODUCTION IN THE REPUBLIC OF SRPSKA

This research investigates how cluster analysis and artificial intelligence (AI) can be used to increase agricultural productivity and sustainability in the Republic of Srpska. More accurate strategic planning and effective resource management were made possible by the identification of particular clusters with comparable traits through the analysi...

By MIRELA MITRAŠEVIĆ, RADOMIR BODIROGA, KATICA RADOSAVLJEVIĆ, BILJANA CHRONEOS KRASAVAC

09.10.2025. Review
FISCAL (IN)STABILITY IN THE COUNTRIES OF THE WESTERN BALKANS

The consequences caused by the Covid 19 crisis have had a negative impact on the public finances of the countries of the Western Balkans. Their fiscal stability was negatively affected by the many geopolitical changes that followed. Will changes in the global market slow down the process of accession of the Western Balkan countries to the European ...

By BILJANA SRDIĆ GOJKOVIĆ, JELENA POLJAŠEVIĆ, SANJA POPOVIĆ

09.10.2025. Review
NET PROMOTER SCORE AS A SIMPLE METRICS FOR MONITORING CONSUMER FEEDBACK

Monitoring consumer satisfaction and loyalty represents one of the key decisions that serve to increase the company's competitiveness. One of the basic prerequisites for loyalty is consumer satisfaction, and the task of creating loyalty sometimes seems unattainable for a company. In this regard, to begin with, it is very important to develop metric...

By DEJAN TEŠIĆ

09.10.2025. Review
REGIONAL PERSPECTIVES ON SUSTAINABLE FDI: TRENDS, CHALLENGES, AND STRATEGIC PATHWAYS IN DEVELOPED, EMERGING, AND DEVELOPING ECONOMIES

This paper explores regional variations in the promotion of sustainable Foreign Direct Investment (FDI), focusing on developed, emerging, and developing economies. Sustainable FDI, which aligns profitability with environmental and social objectives, is reshaping investment landscapes across the globe. Developed economies demonstrate strong regulato...

By PANAGIOTIS KONTAKOS

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