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MANAGING BANKING INDUSTRY CHANGES UNDER THE COVID 19 PANDEMIA

By
Vera Zelenović ,
Vera Zelenović

University of Novi Sad, Faculty of Economics, Subotica , Subotica , Serbia

Jelena Vitomir ,
Jelena Vitomir

Faculty for Business Studies, Belgrade , Belgrade , Serbia

Milan Radović
Milan Radović

University of East Sarajevo, Faculty of Economics Pale , Pale , Bosnia and Herzegovina

Abstract

The success of a change is valorized by a new state, and whether it will occur depends on several influential factors: environment, management, knowledge, the will to change, resistance to change, entrepreneurial spirit, motivation, risk. Managing change and making the right decisions is much easier when the path ahead of the manager is known. In contingencies, such as the global pandemic, Covid 19, banks' readiness to respond to challenges and manage change that threatens to overcome them is evident, which is the subject of this research. The aim of the research is to show the importance of banks in the course of starting to reorganize themselves and manage changes in a way that will enable them to survive in the market. For those banks that were not ready for changes, new business opportunities and customer satisfaction were lost, and employees were inefficient.

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