×
Home Current Archive Editorial board
News Contact
Vol 18, No 35 (2024)

Volume 18 Issue 35 2024

Publishing collaboration

info

Edited by:

Mirela Mitrasevic

Vol 18, No 35 (2024):

Novi Ekonomist

Published: 28.06.2024.

Journal indexing and metrics
56 DAYS

Median submission to first decision

10 DAYS

Median acceptance to publication

Current issue
Recent issues
See all
Most read
See all
01.12.2018. Scientific article
THE CONCEPT OF CLOUD MARKETING

By Mirjana Maksimović

Industry 4.0 can be interpreted as a business discipline that has led to the automation and digitalization of business systems thanks to Internet of Тhings, Cyber Physical Systems, Cognitive computing, but also Cloud computing that is crucial to the continuous development of Industry 4.0, because Cloud-based technology connects and centralizes information essential for business, and in addition provides an open source platform that improves research for the entire industry. In order to meet customer needs, different industrial branches apply Cloud computing which allows companies to adapt more easily to ongoing technological innovations. Cloud computing with unlimited networking capabilities enables businesses to optimize their business processes and activate their applications, which provide them with data necessary for business analytics. Additionally, thanks to innovative applications on the Cloud platform, personal adaptation to the individual needs of users is made. All of this has also affected the emergence of Cloud-based marketing, which implies the activity of organizations focused on the digital delivery of products and services tailored to users’ individual needs. This paper analyzes the concept of Cloud marketing and defines Cloud marketing platforms that contribute to the optimization of marketing strategies, and the increase in return on investment.
28.06.2024. Scientific article
QUANTITY AND QUALITY OF GROWTH IN THE NEW ECONOMIC REALITY

By Biljana Jovanović Gavrilović, Mirjana Gligorić Matić, Velibor Jovanović Gavrilović

01.12.2021. Scientific article
FORECASTING GDP GROWTH USING DATA MINING ON THE EXAMPLE OF SERBIA

By

Predicting the outcome of various phenomena has always been an attractive research topic in a large number of scientific disciplines, especially in economics. As a scientific discipline, econometrics provides various models for predicting indicators such as GDP, inflation rate, interest rate, price of various goods and services, as well as many others at both micro and macro levels. The development of information technologies has made computational operations much faster and more precisely. However, a special contribution is reflected in the application of data mining for the purpose of extracting relevant information from a large data set. Models developed using data mining provide good results in predicting economic indicators, often more successfully than certain econometric models. This paper aims to forecast the growth of GDP through the application of time series mining on the example of the Republic of Serbia. The analysis was performed in two cases: in the first one models include independent attributes that additionally describe the dependent variable, while in the other case they do not contain these attributes. Three different mining methods were used in both cases (linear regression, multilayer perceptron and random forest) and the obtained results of model validation were presented and interpreted.

ABSTRACTING AND INDEXING

The Novi Ekonomist is included to all relevant abstract and citation databases. For a full list visit About page. These include (but are not limited to):

Partners