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Vol 18, No 36 (2024)

Volume 18 Issue 36 2024

Publishing collaboration

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Edited by:

Vitomir Starčević

Vol 18, No 36 (2024):

Novi Ekonomist

Published: 30.12.2024.

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Current issue
30.12.2024. Scientific article
MONEY LAUNDERING USING CRYPTOCURRENCIES

By Marijana Joksimović, Marija Paunović, Stevica Dedjanski

30.12.2024. Scientific article
SECURITY AND TRANSPARENCY IN FINANCIAL REPORTING: TRANSFORMATION THROUGH TRIPLE-ENTRY ACCOUNTING

By Teodor Petrović, Ljiljana Tanasić, Željana Jovičić

30.12.2024. Review
EXPERIENCES OF ECONOMIC, INSTITUTIONAL AND DEMOGRAPHIC TRANSITION IN THE WESTERN BALKANS

By Dragana Milenković, Tanja Vujović, Ivan Milenković

30.12.2024. Review
SPECIFICS OF RISK MANAGEMENT OF ENTERPRISE TRANSFORMATION IN INTERNATIONAL BUSINESS

By Dragana Vujičić Stefanović, Dragan Milovanović, Boško Mekinjić

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Review
THE CONCEPT OF CLOUD MARKETING

By Mirjana Maksimović, Zvjezdana Gavrilović

Industry 4.0 can be interpreted as a business discipline that has led to the automation and digitalization of business systems thanks to Internet of Тhings, Cyber Physical Systems, Cognitive computing, but also Cloud computing that is crucial to the continuous development of Industry 4.0, because Cloud-based technology connects and centralizes information essential for business, and in addition provides an open source platform that improves research for the entire industry. In order to meet customer needs, different industrial branches apply Cloud computing which allows companies to adapt more easily to ongoing technological innovations. Cloud computing with unlimited networking capabilities enables businesses to optimize their business processes and activate their applications, which provide them with data necessary for business analytics. Additionally, thanks to innovative applications on the Cloud platform, personal adaptation to the individual needs of users is made. All of this has also affected the emergence of Cloud-based marketing, which implies the activity of organizations focused on the digital delivery of products and services tailored to users’ individual needs. This paper analyzes the concept of Cloud marketing and defines Cloud marketing platforms that contribute to the optimization of marketing strategies, and the increase in return on investment.

28.06.2024. Scientific article
QUANTITY AND QUALITY OF GROWTH IN THE NEW ECONOMIC REALITY

By Biljana Jovanović Gavrilović, Mirjana Gligorić Matić, Velibor Jovanović Gavrilović

28.06.2024. Review
FINANCIAL BENCHMARKING IN THE HOTEL INDUSTRY: ANALYSIS OF THE EFFICIENCY AND PERFORMANCE OF HOTELS IN THE CONTEXT OF THE NEW ECONOMIC REALITY

By Katarina Božić, Dražen Bojagić, Kristina Pavlović

In modern business, achieving a high level of efficiency and optimal company performance becomes crucial for maintaining a competitive advantage. Accordingly, financial benchmarking is an indispensable tool in business evaluation, enabling organizations to systematically and continuously measure and compare their own organizational business processes in relation to the business processes of leaders around the world. Therefore, this paper is dedicated to a deeper analysis of the efficiency and performance of hotels in the Republic of Srpska through the application of financial benchmarking. The goal of the research is to understand the factors that influence the efficiency and performance of hotels in the Republic of Srpska through financial benchmarking, with a focus on identifying value drivers, all for the purpose of improving the company's performance. Through a detailed analysis of financial reports and relevant indicators, the research will provide insight into the current situation in the sector, identify potential areas of improvement and contribute to the overall improvement of the hotel industry's competitiveness in the region. For the purpose of analysis, two hotels in Republic of Srpska were selected that meet the conditions to be the subject of this analysis through financial benchmarking. Accordingly, annual financial reports were used, as well as other data from the stock market related to the shares and dividends of the observed hotels for a period of three years, from 2020 to 2022.

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