The focus of this paper is to analyze the use of ensemble-based optimization for improvement of social media ad campaigns. The procedure of using more than one machine learning model yield very high possibilities in predictive accuracy, accuracy in targeting and most importantly in the issue of budgeting. Random Forest, Gradient Boosting & Stac...

By Safiye Turgay, Mustafa Kavacık, Yunus Emre Torkul, Muhammed Sercan Şahin, Rabia Ayşe Güzel

This paper explores regional variations in the promotion of sustainable Foreign Direct Investment (FDI), focusing on developed, emerging, and developing economies. Sustainable FDI, which aligns profitability with environmental and social objectives, is reshaping investment landscapes across the globe. Developed economies demonstrate strong regulato...

By Panagiotis Kontakos

Monitoring consumer satisfaction and loyalty represents one of the key decisions that serve to increase the company's competitiveness. One of the basic prerequisites for loyalty is consumer satisfaction, and the task of creating loyalty sometimes seems unattainable for a company. In this regard, to begin with, it is very important to develop metric...

By Dejan Tešić

This paper explores leadership styles in a multipolar world, focusing on USA, Europe Russia, China, and India. The research highlights how leadership approaches are shaped by the cultural, political, and economic contexts of these regions. Despite fundamental differences, several universal leadership traits emerge as key factors in the global lands...

By Biljana Kovačević, Ana Aleksić Mirić, Katarina Božić

Benford's law is a key tool for detecting irregularities and potential manipulations in numerical data sets. This law describes the probability of the appearance of the first digits in large sets of numerical values, which allows for the identification of anomalies and verification of authenticity in them. The subject of this paper is the applicati...

By Vesna Rajić, Jelena Stanojević

The digital economy is a term originally used to denote a new type of economic movement that emerged under the influence of the fourth industrial revolution. The unexpected expansion of modern technology, or rather the use of modern technology, has led to the fact that most of the economy takes place within the digital economy, and therefore the di...

By Jelena Damjanović

Management in modern business conditions requires accurate and timely information about process and activity costs, product costs, and other cost objects. The emergence of activity-based costing (ABC) addresses such demands. Activity-based costing and activity-based budgeting are seen as pillars of an efficient process for implementing business str...

By Vladan Knežević, Katarina Božić

Collective management of copyright and related rights, with collective management organizations that act as an intermediary between authors and other holders of copyright and related rights, on the one hand, and users of protected subject matter, on the other hand, is currently recognized in legal literature and legal practice as the most optimal m...

By Đorđe Marilović, Svjetlana Ivanović

Advancing the marketization of data factors constitutes a critical pathway for cultivating new quality productivity. Leveraging matched city- and listed firm-level data from China (2012–2022) and employing the establishment of data trading platforms as a quasi-natural experiment, this study systematically examines the impact of data factor ma...

By Li Yao, Peiyu Zhang, Vesna Petrović

Agricultural and rural development policy constitutes a fundamental component of the economic development strategies across nations. Within the European Union, significant emphasis is placed on the advancement of agriculture and rural areas, recognizing their critical role in fostering economic resilience, ensuring food security, and promoting envi...

By Jadranka Đurović Todorović, Marina Đorđević, Ivana Filipović, Milica Ristić Cakić