In an era of intensified globalization and changing geopolitical power relations, consumer behavior increasingly reflects a complex interaction between economic, cultural, and political factors. This paper explores consumer attitudes toward domestic and foreign products in several Western Balkan countries, with a particular focus on the relationshi...

By Tanja Vujović, Ivana Aleksić

The purpose of examining the economic and social indicators in the agricultural sector of the European Union (EU) was to identify the structural changes that occurred during the period 2012–2023, taking into account the changes in the number of Member States over time. The economic indicators were analyzed using the following values: Gross Do...

By Biljana Grujić Vučkovski, Marijana Joksimović, Sînziana-Maria Rîndașu

The essence of the new philosophy of economic development is reflected in the appreciation of the principles on which the concept of sustainable development is based. In such conditions, only business operations of companies that are aligned with the principles and goals of sustainable development are considered socially acceptable. The above encou...

By Maja Staletović, Nenad Kojić, Srećko Milačić

In the context of rising geopolitical tensions, trade fragmentation, and the U.S.–China trade war, understanding the drivers of bilateral export dynamics is increasingly important. This study empirically examines the impact of macroeconomic, financial, and geopolitical factors on China’s exports to the United States from 2004 to 2023. U...

By Filip Taskovski, Vesna Georgieva Svrtinov

The professionalization of public administration is most often examined through normative standards and reform models aimed at building a competent, stable, and politically neutral civil service. However, such approaches provide limited insight into how professional requirements are operationalized under real conditions of public sector functioning...

By Branka Zolak Poljašević, Željana Jovičić, Ljiljana Tanasić

Management in modern business conditions requires accurate and timely information about process and activity costs, product costs, and other cost objects. The emergence of activity-based costing (ABC) addresses such demands. Activity-based costing and activity-based budgeting are seen as pillars of an efficient process for implementing business str...

By Vladan Knežević, Katarina Božić

This research investigates how cluster analysis and artificial intelligence (AI) can be used to increase agricultural productivity and sustainability in the Republic of Srpska. More accurate strategic planning and effective resource management were made possible by the identification of particular clusters with comparable traits through the analysi...

By Mirela Mitrašević, Radomir Bodiroga, Katica Radosavljević, Biljana Chroneos Krasavac

The consequences caused by the Covid 19 crisis have had a negative impact on the public finances of the countries of the Western Balkans. Their fiscal stability was negatively affected by the many geopolitical changes that followed. Will changes in the global market slow down the process of accession of the Western Balkan countries to the European ...

By Biljana Srdić Gojković, Jelena Poljašević, Sanja Popović

Monitoring consumer satisfaction and loyalty represents one of the key decisions that serve to increase the company's competitiveness. One of the basic prerequisites for loyalty is consumer satisfaction, and the task of creating loyalty sometimes seems unattainable for a company. In this regard, to begin with, it is very important to develop metric...

By Dejan Tešić

This paper explores regional variations in the promotion of sustainable Foreign Direct Investment (FDI), focusing on developed, emerging, and developing economies. Sustainable FDI, which aligns profitability with environmental and social objectives, is reshaping investment landscapes across the globe. Developed economies demonstrate strong regulato...

By Panagiotis Kontakos