In an era of intensified globalization and changing geopolitical power relations, consumer behavior increasingly reflects a complex interaction between economic, cultural, and political factors. This paper explores consumer attitudes toward domestic and foreign products in several Western Balkan countries, with a particular focus on the relationshi...

By Tanja Vujović, Ivana Aleksić

The purpose of examining the economic and social indicators in the agricultural sector of the European Union (EU) was to identify the structural changes that occurred during the period 2012–2023, taking into account the changes in the number of Member States over time. The economic indicators were analyzed using the following values: Gross Do...

By Biljana Grujić Vučkovski, Marijana Joksimović, Sînziana-Maria Rîndașu

The essence of the new philosophy of economic development is reflected in the appreciation of the principles on which the concept of sustainable development is based. In such conditions, only business operations of companies that are aligned with the principles and goals of sustainable development are considered socially acceptable. The above encou...

By Maja Staletović, Nenad Kojić, Srećko Milačić

In the context of rising geopolitical tensions, trade fragmentation, and the U.S.–China trade war, understanding the drivers of bilateral export dynamics is increasingly important. This study empirically examines the impact of macroeconomic, financial, and geopolitical factors on China’s exports to the United States from 2004 to 2023. U...

By Filip Taskovski, Vesna Georgieva Svrtinov

The aim of this research is to empirically examine the long-term validity of the Purchasing Power Parity (PPP) theory in the Western Balkan countries—Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Albania—in relation to the U.S. dollar. The study applies modern methodological techniques for testing the stationarity of ...

By Srđan Kujundžić, Luka Marković

The professionalization of public administration is most often examined through normative standards and reform models aimed at building a competent, stable, and politically neutral civil service. However, such approaches provide limited insight into how professional requirements are operationalized under real conditions of public sector functioning...

By Branka Zolak Poljašević, Željana Jovičić, Ljiljana Tanasić

By combining technology and social interaction, social media play a role in creating personal value for users. Since they enable the exchange of text, photos and videos, social media attract a large number of users whose communication is based on common interests. Thanks to their characteristics and reach, social media have become very popular in t...

By Dejan Tešić, Neda Tešić

This paper analyzes the trade relations between the Republic of Serbia and the People’s Republic of China in the period from 2021 to 2025, with the aim of providing a detailed overview of the structure, competitiveness, and balance of bilateral trade in goods. The focus of the research is on understanding key trade patterns between the two co...

By Vesna Petrović, Zlatko Simikić

Family entrepreneurship should be recognized as not just a significant type of economic activity, but also crucial social activity. The aim of the research is to review models of family entrepreneurship in various countries, drawing upon open-source data from official sources. The relevance of this research is determined by the fact that family ent...

By Sergei Polbitsyn, Biljana Kovačević, Michael Olumekor, Katarina Božić

This paper addresses the key challenges in insuring against catastrophic risks, with a particular focus on flood risk as one of the most complex and economically significant natural hazards in contemporary conditions. These challenges stem from the increasing frequency and severity of extreme events, the spatial and temporal correlation of losses, ...

By Jelena Kočović, Nataša Tešić, Marija Koprivica