The professionalization of public administration is most often examined through normative standards and reform models aimed at building a competent, stable, and politically neutral civil service. However, such approaches provide limited insight into how professional requirements are operationalized under real conditions of public sector functioning...

By Branka Zolak Poljašević, Željana Jovičić, Ljiljana Tanasić

In the context of rising geopolitical tensions, trade fragmentation, and the U.S.–China trade war, understanding the drivers of bilateral export dynamics is increasingly important. This study empirically examines the impact of macroeconomic, financial, and geopolitical factors on China’s exports to the United States from 2004 to 2023. U...

By Filip Taskovski, Vesna Georgieva Svrtinov

The essence of the new philosophy of economic development is reflected in the appreciation of the principles on which the concept of sustainable development is based. In such conditions, only business operations of companies that are aligned with the principles and goals of sustainable development are considered socially acceptable. The above encou...

By Maja Staletović, Nenad Kojić, Srećko Milačić

The purpose of examining the economic and social indicators in the agricultural sector of the European Union (EU) was to identify the structural changes that occurred during the period 2012–2023, taking into account the changes in the number of Member States over time. The economic indicators were analyzed using the following values: Gross Do...

By Biljana Grujić Vučkovski, Marijana Joksimović, Sînziana-Maria Rîndașu

In an era of intensified globalization and changing geopolitical power relations, consumer behavior increasingly reflects a complex interaction between economic, cultural, and political factors. This paper explores consumer attitudes toward domestic and foreign products in several Western Balkan countries, with a particular focus on the relationshi...

By Tanja Vujović, Ivana Aleksić

The digital economy is a term originally used to denote a new type of economic movement that emerged under the influence of the fourth industrial revolution. The unexpected expansion of modern technology, or rather the use of modern technology, has led to the fact that most of the economy takes place within the digital economy, and therefore the di...

By Jelena Damjanović

Management in modern business conditions requires accurate and timely information about process and activity costs, product costs, and other cost objects. The emergence of activity-based costing (ABC) addresses such demands. Activity-based costing and activity-based budgeting are seen as pillars of an efficient process for implementing business str...

By Vladan Knežević, Katarina Božić

The focus of this paper is to analyze the use of ensemble-based optimization for improvement of social media ad campaigns. The procedure of using more than one machine learning model yield very high possibilities in predictive accuracy, accuracy in targeting and most importantly in the issue of budgeting. Random Forest, Gradient Boosting & Stac...

By Safiye Turgay, Mustafa Kavacık, Yunus Emre Torkul, Muhammed Sercan Şahin, Rabia Ayşe Güzel

Advancing the marketization of data factors constitutes a critical pathway for cultivating new quality productivity. Leveraging matched city- and listed firm-level data from China (2012–2022) and employing the establishment of data trading platforms as a quasi-natural experiment, this study systematically examines the impact of data factor ma...

By Li Yao, Peiyu Zhang, Vesna Petrović

Agricultural and rural development policy constitutes a fundamental component of the economic development strategies across nations. Within the European Union, significant emphasis is placed on the advancement of agriculture and rural areas, recognizing their critical role in fostering economic resilience, ensuring food security, and promoting envi...

By Jadranka Đurović Todorović, Marina Đorđević, Ivana Filipović, Milica Ristić Cakić