NET PROMOTER SCORE AS A SIMPLE METRICS FOR MONITORING CONSUMER FEEDBACK
Monitoring consumer satisfaction and loyalty represents one of the key decisions that serve to increase the company's competitiveness. One of the basic prerequisites for loyalty is consumer satisfaction, and the task of creating loyalty sometimes seems unattainable for a company. In this regard, to begin with, it is very important to develop metric...
By Dejan Tešić
FISCAL (IN)STABILITY IN THE COUNTRIES OF THE WESTERN BALKANS
The consequences caused by the Covid 19 crisis have had a negative impact on the public finances of the countries of the Western Balkans. Their fiscal stability was negatively affected by the many geopolitical changes that followed. Will changes in the global market slow down the process of accession of the Western Balkan countries to the European ...
By Biljana Srdić Gojković, Jelena Poljašević, Sanja Popović
USING AI TO VERIFY AND ANALYZE BENFORD'S LAW IN REAL DATA
Benford's law is a key tool for detecting irregularities and potential manipulations in numerical data sets. This law describes the probability of the appearance of the first digits in large sets of numerical values, which allows for the identification of anomalies and verification of authenticity in them. The subject of this paper is the applicati...
By Vesna Rajić, Jelena Stanojević
OPTIMIZING PRE-UNIVERSITY EDUCATION WITH SOCIAL MEDIA INTEGRATION. A LITERATURE REVIEW
The speed at which information is shared in the digital age is astounding. In a relatively short period, we've gone from lugging around numerous heavy textbooks to having all the information we need at our fingertips through a simple tap on a screen. Today, information is readily available to anyone and is easier than ever to find and sift through....
By Elena Georgiana Zamfiroiu, Radu Mircea Georgescu
QUANTITY AND QUALITY OF GROWTH IN THE NEW ECONOMIC REALITY
The succession of crises that have shaken the world in recent years - from the global pandemic and extreme weather conditions to armed conflicts and mass migrations - testifies that there is no going back to pre-pandemic conditions and "business as usual." A new economic reality has been created that shapes consumption and business outcomes. Econom...
By Biljana Jovanović Gavrilović, Mirjana Gligorić Matić, Velibor Jovanović Gavrilović
FINANCIAL BENCHMARKING IN THE HOTEL INDUSTRY: ANALYSIS OF THE EFFICIENCY AND PERFORMANCE OF HOTELS IN THE CONTEXT OF THE NEW ECONOMIC REALITY
In modern business, achieving a high level of efficiency and optimal company performance becomes crucial for maintaining a competitive advantage. Accordingly, financial benchmarking is an indispensable tool in business evaluation, enabling organizations to systematically and continuously measure and compare their own organizational business process...
By Katarina Božić, Dražen Bojagić, Kristina Pavlović
AN OVERVIEW OF THE DISTRIBUTIONS OF CLAIMS USED IN NON-LIFE INSURANCE THAT CONFORM TO BENFORD'S LAW
Benford's law, known as the law of the first digit, is used as a basic method to identify possible manipulation, or errors dеtection, in a large data set. Namely, according to that law, the first digits of the corresponding data set appear with a frequency determined according to the decreasing logarithmic law, which is contrary to the intuition ab...
By Jelena Stanojević, Vesna Rajić
THE ROLE OF THE MONETARY POLICY IN STABILIZING INFLATION IN THE EUROPEAN MONETARY UNION DURING THE ENERGY CRISIS
Monetary policy, together with fiscal policy, are key policies in stabilizing economies from shocks that come from offers and demands. The monetary policy, with the application of its instruments and channels of transmission, among other things, aims to maintain a stable level of prices, that is, a low level of inflation by permanently creating tar...
By Vlatko Paceskoski, Filip Taskovski
PUBLIC-PRIVATE PARTNERSHIP: BIBLIOMETRIC AND VISUALIZED ANALYSIS
There has been a notable surge in scholarly interest in public-private partnerships (PPP), their forms, models and role in the development of social infrastructure. The growing body of research on PPPs makes bibliometric analysis in this area a pertinent task. This study focuses on the literature on PPPs published between 2000 and 2021 and indexed ...
By Irina Ermakova, Svetlana Panikarova
THE SIGNIFICANCE OF COMMERCIAL LAW CONTRACTS IN THE NEW ECONOMIC REALITY
Commercial law contracts, whether named or unnamed contracts, represent the legal basis for the economic development of any country. Their specificity, on the basis of which they are receptive and in conjunction with institutions of higher education, the economy and government at any level, is reflected in the fact that the obligation contracts are...
By Jelena Damjanović