In an era of intensified globalization and changing geopolitical power relations, consumer behavior increasingly reflects a complex interaction between economic, cultural, and political factors. This paper explores consumer attitudes toward domestic and foreign products in several Western Balkan countries, with a particular focus on the relationshi...

By Tanja Vujović, Ivana Aleksić

The purpose of examining the economic and social indicators in the agricultural sector of the European Union (EU) was to identify the structural changes that occurred during the period 2012–2023, taking into account the changes in the number of Member States over time. The economic indicators were analyzed using the following values: Gross Do...

By Biljana Grujić Vučkovski, Marijana Joksimović, Sînziana-Maria Rîndașu

The essence of the new philosophy of economic development is reflected in the appreciation of the principles on which the concept of sustainable development is based. In such conditions, only business operations of companies that are aligned with the principles and goals of sustainable development are considered socially acceptable. The above encou...

By Maja Staletović, Nenad Kojić, Srećko Milačić

In the context of rising geopolitical tensions, trade fragmentation, and the U.S.–China trade war, understanding the drivers of bilateral export dynamics is increasingly important. This study empirically examines the impact of macroeconomic, financial, and geopolitical factors on China’s exports to the United States from 2004 to 2023. U...

By Filip Taskovski, Vesna Georgieva Svrtinov

The professionalization of public administration is most often examined through normative standards and reform models aimed at building a competent, stable, and politically neutral civil service. However, such approaches provide limited insight into how professional requirements are operationalized under real conditions of public sector functioning...

By Branka Zolak Poljašević, Željana Jovičić, Ljiljana Tanasić

The focus of this paper is to analyze the use of ensemble-based optimization for improvement of social media ad campaigns. The procedure of using more than one machine learning model yield very high possibilities in predictive accuracy, accuracy in targeting and most importantly in the issue of budgeting. Random Forest, Gradient Boosting & Stac...

By Safiye Turgay, Mustafa Kavacık, Yunus Emre Torkul, Muhammed Sercan Şahin, Rabia Ayşe Güzel

The digital economy is a term originally used to denote a new type of economic movement that emerged under the influence of the fourth industrial revolution. The unexpected expansion of modern technology, or rather the use of modern technology, has led to the fact that most of the economy takes place within the digital economy, and therefore the di...

By Jelena Damjanović

Benford's law is a key tool for detecting irregularities and potential manipulations in numerical data sets. This law describes the probability of the appearance of the first digits in large sets of numerical values, which allows for the identification of anomalies and verification of authenticity in them. The subject of this paper is the applicati...

By Vesna Rajić, Jelena Stanojević

This paper explores leadership styles in a multipolar world, focusing on USA, Europe Russia, China, and India. The research highlights how leadership approaches are shaped by the cultural, political, and economic contexts of these regions. Despite fundamental differences, several universal leadership traits emerge as key factors in the global lands...

By Biljana Kovačević, Ana Aleksić Mirić, Katarina Božić

This research investigates how cluster analysis and artificial intelligence (AI) can be used to increase agricultural productivity and sustainability in the Republic of Srpska. More accurate strategic planning and effective resource management were made possible by the identification of particular clusters with comparable traits through the analysi...

By Mirela Mitrašević, Radomir Bodiroga, Katica Radosavljević, Biljana Chroneos Krasavac